Strategy
Your business roadmap, guiding you on how to connect with customers, outshine the competition, and reach your growth goals with purpose and creativity!
Whatever your goals, having a strategy in place will inform your business decisions and actions. We can work with you to develop a strategy to ensure your brand integrity and growth goals, while maximizing the reach of your advertising budget.
Branding
Consistency is Key
Brand is more than a name and logo. It is your voice, it represents what you believe, how you serve your clients and customers, and who you are. Ultimately it is how people recognize you and what sets you apart from the competition. When you're consumed with running the business, it's easy to neglect the nurturing of your brand, That's where we can assist.
Business Development
To grow or not to Grow
How do you want to grow your business? Do you even want to grow your business? It's true, there are some business owners who simply want to maintain their business at a pace they've become comfortable with. Whether growth or maintenance is your goal, you'll need a strategy. Believe it or not, the more challenging to strategize for is 'not to grow.'
Advertising
Rule of 7
Advertising, like it or not, is a necessary part of owning a business for branding, driving sales, engaging your audience, and establishing your place among your competitors. The rule of thumb is that an advertising campaign needs to touch your prospective customer at least 7 time to have an efficacy. We can show you how even the smallest budget allocated to a creative and diverse advertising campaign can achieve the Rule of 7.
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Product Launch
Strategy within a Strategy
Launching a new product or service is a great way to grow your business and, in many cases, better serve your customers. There is usually a ton of excitement about a new product internally among staff, but we sometimes tend to forget that our customers and prospective customers are on the outside looking in. For a successful launch, we need to get our customers equally if not more excited than we are and accomplishing that may be well beyond the scope of your overall day-to-day marketing strategy.. We can help you strategize and execute a launch plan so you can concentrate on running your business.